Piano Sales and Artificial Urgency
Sometimes you will find yourself in a situation where you are being pressured to buy a piano now, and you don't feel ready to do it. Manufacturers, dealers and salespeople have often times worked long and hard on finding ways to motivate people to buy now instead of later. It can be their intent to do the following:
|1.||Create a sense of urgency to
"buy now". They do this by limiting the amount of
time that pianos are available to be seen in a particular location or
at a particular price. Often times dealers (cooperating
with a particular piano manufacturer) will set up situations with a
local university, college, conservatory or performing arts location to
have an annual sale. You might receive a special invitation to
attend a (such and such) university or opera sale. The
dealer has usually loaned a host of pianos to the institution and
allowed them to use the pianos for a year for free, under condition
that at the end they are allowed to conduct a weekend sale and use the
institution's mailing list.
|2.||Create an illusion of
scarcity. Sometimes salespeople use various tactics to make
you feel that you will never be able to find another piano you like
for a reasonable price. They play upon your fear of loss
to motivate you to buy this piano now.
Create a demand for a quick decision.
you should know:
prices are usually obtainable at non-sales times if you did not attend
the sale. Dealers will usually track those who attended their
sales and not allow you to buy the piano at a lower price than was
advertised during the sale. But, if you did not attend the sale,
it is possible that a salesperson will give you an even better value
than the sale offered and that you will have plenty of time to make
buyers regret making a decision of such importance without adequate
thought, comparison, self-knowledge and research.
"sale" environment is usually not the best place to hear the
piano's sound or to take your time selecting a piano without
piano sale does not always have the best selection of pianos, nor are
the pianos always in tune or at their peak condition.
|If you have done your research, know yourself, have help from competent experts who understand the market and pianos, then buying from a sale can be as good a place as any of many other types of opportunities available. But, don't let news of a sale make you feel pressured to buy before you are ready. There is usually more than one piano that you can be happy with that can be found at a fair price.|