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*Values represented on this chart were taken from the high and low sales prices that comparable Steinway's sold for during each year indicated from 1986 - 1999 in the San Francisco Bay Area.  On the new pianos, the low sales prices are based upon a consistent 40% margin for the dealer and the high sales prices are based upon a consistent 60% margin for the dealer.  On the used pianos, the prices are based upon actual sales.


From our experience as a dealer prior to 1994, we found that a dealer needs to make a minimum of a 40% margin to cover their cost of doing business.  From this margin, they have to pay for moving, tuning, dealer prep, sales commissions, referral fees, overhead, advertising, administrative staff, etc.  



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